036: NEAR is Innovating End of Life Navigation with Jane Butler

Aug 31, 2021

Let’s face it: it’s easier to talk about life rather than the end of it. But the reality is, we’re all going to face it at some point in our lives. What if there’s a platform that can guide you step-by-step to your journey through the dying process? 

In this episode, I talk to Jane Butler, co-founder of the online planning platform for end-of-life navigation called Near. She started being aware of the importance of end-of-life conversations when her fiancé (now husband) was diagnosed with brain cancer at the age of 23 and was given 2 years to live. Now her husband is cancer-free, Jane researched more about non-profit organizations focused on end-of-life care, health, and awareness and came up with the idea of founding Near. 

NEAR focuses on patients and caregivers of patients who have terminal illnesses and serves as a platform and self-care home for them while navigating through paperwork and health care appointments. The Near Navigators or end-of-life doulas also provide one-on-one emotional support even for families to help understand what is happening during this difficult time. 

Sign up on staynear.co to know more about their services and offers and get more updates on their upcoming app soon.


Show Highlights:

[6:07] I think any work that we have the opportunity to do, it should make a difference in our own life, but if it has an opportunity to make a difference in other people’s lives, that should feel the worth of why we do what we do.

[6:41] I feel like people, we keep pushing off the conversations about end of life and death and what we want to people that are over 50, and that’s just not always the case. And I think it’s okay for it to start off being weird that we’re talking about it but it should be normal, it’s a part of life, this is part of why we need to keep talking about it.

[19:18] As our generation has so focused on birth doulas and natural processes and really trying to hone in that home experience, I think that all deserve to be brought to the end of life as well. 

[20:57] The more we educate, the more we learn, the more we’re gonna be prepared for the time that we all gonna experience. So the conversations need to start now, we need to normalize the conversations and not be weird about it, and just make it an okay thing to talk about.

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